India is a country with a deep geographic spread and nearly 100 crore of people living in Tier 2 and 3 cities. Considering the accessibility and affordability of health care in these regions, people are ‘address to pharmacies for all their medical needs. However, according to statistics, there is only one pharmacy available for 1,700 people. On the other hand, local medical stores play a vital role during pandemic like COVID-19 by alleviating challenges to provide last mile access to health services. This has resulted in exceptional growth of the pharmacy retail market in the country.
The retail pharmacy market in India is estimated to reach INR 2,330.20 billion by 2024, with a CAGR of 10.08% during the period 2019-2024. Given the flourishing market growth, Sehat Sathi, an app designed exclusively for medical stores, plays a vital role in ensuring efficient, fast, affordable and reliable healthcare. The app allows local pharmacies to register and get their business online in 5 minutes.
Sehat Sathi was developed in 2017 by Shreyans Mehta, Nikhil Baheti and Saida Dhanavath with the aim of bringing digital transformation in the retail pharmacy segment. It all started with the idea of ââhelping medical stores organize their business, increase their income, better serve their customers and give them access to new services and products. However, after launching the app, the company realized the need to tackle several other challenges prevalent in the healthcare industry. For example, many doctors are not able to reach people living in level 2 and level 3 cities. Thus, Sehat Sathi enables local pharmacies to become a huge health support for these people by logging in by online and providing fast, reliable and efficient healthcare solutions.
To help medical stores make their business visible online, the app offers extensive support through personalized website, customer relationship management, dedicated catalog, get customer orders online, and send medication reminders to their customers, share offers and send notifications on new stocks added. In addition, the application solves the problems of expanding the product line on the store by partnering with the best brands, giving them access to the best pharmaceutical distributors for better supply and also helps them to meet the needs in working capital.
In no time, the app has created a strong network of local medical stores in over 600 cities across India. To increase accessibility to care, it also helps pharmacies connect with more than 5,000 doctors and offer online consultations in rural areas. During the 4 years of operation, Sehat Sathi has expanded its network of registered pharmacies from 800 to over 30,000 stores. It currently provides last mile health products and services to over 35 lakh families while serving its existing customer base online.
At present, over 30,000 medical stores are working with the Sehat Sathi app in 15 states of India. However, the company is actively working on expanding its network and plans to digitize 50,000 pharmacies by the end of 2021.
Disclaimer: This content is distributed by Digpu News Network. No HT journalist is involved in the creation of this content.