Blue Cross and Blue Shield of Minnesota collaborate with Health In Her HUE to connect Black women and women of color with culturally sensitive healthcare providers

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The place-based partnership aims to help the disproportionately affected community by racial injustice and health inequalities

EAGAN, Minn., September 29, 2022 /PRNewswire/ — Blue Cross and Blue Shield of Minnesota (Blue Cross) announced a collaboration that will provide free access to Health In Her TINT, a digital platform connecting Black women and women of color with culturally sensitive healthcare providers. Participants will also be able to join Health In Her HEU Experience Virtual Care Squad, a support group designed by and for Black women and women of color that focuses on relevant health topics.

This effort is part of Blue Cross’ five-year local collaboration with the city of Downtown Brooklynone of the most racially diverse cities Minnesota and the state’s only black-run municipality at the mayor and city manager levels. Blue Cross will fund approximately 200 Health In Her memberships TINT inside the Brooklyn Center.

The health in her TINT The platform is designed to empower Black women and women of color to advocate in health care settings and connect them with culturally sensitive medical providers. The platform includes a provider directory, which users can search and filter to find providers that meet their unique needs, as well as a content library of relevant, evidence-based health information curated by black women and women of color. The health in her TINT the team is actively working to increase the number of culturally sensitive vendors listed in Minnesota.

“My own experience navigating our healthcare system was a major influence in launching Health In Her TINT. I know what it’s like not to feel listened to, understood or cared for in a medical setting,” said Edwina Brightco-founder and product manager of Health In Her TINT. “We want to empower black women to stand up for themselves and help them find a healthcare provider they can trust.”

Blue Cross’ ongoing commitment to eliminating health inequities

“It is essential that as a health care company we recognize the devastating effects of racism on the health of women of color and black women in particular. Black women face some of the greatest racial inequalities and our nation’s health,” said Bukata Hayes, vice president of racial and health equity at Blue Cross. “The health in her TINT centers culture and community to empower black women to find a trusted healthcare provider who understands their lived reality. »

The agreement with Health In Her Hue is the third technology-based pilot program that Blue Cross is implementing in Downtown Brooklynfollowing recent announcements with TurnSignl and Barrier Health.

About Blue Cross and Blue Shield Minnesota

For nearly 90 years, Blue Cross and Blue Shield of Minnesota (bluecrossmn.com) has supported the health, well-being and peace of mind of our members by striving to ensure equitable access to high-quality care at an affordable price. Our 2.7 million members are found in all Minnesota county, all 50 states and on four continents. Blue Cross and Blue Shield Minnesota is an Independent Licensee of the Blue Cross and Blue Shield Association.

About the health in her TINT

The health in her TINT is a digital platform that connects Black women and women of color to culturally sensitive health care providers, and offers health information and content that centers their lived experiences to reduce racial disparities in health by leveraging the power of technology, media and community to improve health outcomes for Black women and women of color.

SOURCE Blue Cross and Blue Shield Minnesota

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